FRJEWELS — GENOA
Independent by nature. Personal by design.
Independent by nature. Personal by design.
Founded in Genoa in 2017, FRjewels is an independent destination for fine watches, private sourcing and bespoke jewellery.
Founded in Genoa in 2017, FRjewels is an independent destination for fine watches, private sourcing and bespoke jewellery.
SINCE 2017
Built around a personal way of working.
Built around a personal way of working.
FRjewels was established in Genoa in 2017 with a clear approach: select important watches individually, work directly with collectors and clients, and keep every transaction personal.
Today, the collection spans contemporary, second-hand and collectible timepieces, alongside private sourcing and bespoke jewellery projects.
FRjewels was established in Genoa in 2017 with a clear approach: select important watches individually, work directly with collectors and clients, and keep every transaction personal.
Today, the collection spans contemporary, second-hand and collectible timepieces, alongside private sourcing and bespoke jewellery projects.
WATCHES
Selected individually.
Selected individually.
Every watch is considered on its own merits — from configuration and condition to provenance, collectability and market context.
FRjewels works across established and independent watchmaking, sourcing pieces both from its own network and in response to specific client requests.
Every watch is considered on its own merits — from configuration and condition to provenance, collectability and market context.
FRjewels works across established and independent watchmaking, sourcing pieces both from its own network and in response to specific client requests.
From modern icons to rare and less conventional references.
From modern icons to rare and less conventional references.
THE APPROACH
One client. One conversation.
One client. One conversation.
Whether acquiring, selling, trading or sourcing a watch, every request is handled directly and individually.
There is no automated process behind the relationship — only a personal understanding of the piece, the market and the client’s objective.
Whether acquiring, selling, trading or sourcing a watch, every request is handled directly and individually.
There is no automated process behind the relationship — only a personal understanding of the piece, the market and the client’s objective.
BESPOKE JEWELLERY
Created from the first idea.
Created from the first idea.
Alongside watches, FRjewels develops bespoke jewellery through specialist laboratories.
From the initial concept to stones, proportions, materials and setting, each project is created around the individual client.
Alongside watches, FRjewels develops bespoke jewellery through specialist laboratories.
From the initial concept to stones, proportions, materials and setting, each project is created around the individual client.

GENOA
A private destination.
FRjewels welcomes clients by appointment in its private showroom in Genoa — a discreet setting for viewing watches, discussing sourcing, valuations and bespoke projects.
Selected with judgement. Handled personally.
Selected with judgement. Handled personally.
Fine watches and bespoke jewellery from Genoa to collectors in Italy and internationally.
Fine watches and bespoke jewellery from Genoa to collectors in Italy and internationally.
PRIVATE APPOINTMENT
Begin with a conversation.
Begin with a conversation.
Speak directly with FRjewels about a watch, a private sourcing request or a bespoke jewellery project.
Speak directly with FRjewels about a watch, a private sourcing request or a bespoke jewellery project.
©FR.JEWELS DI ROSSINI FILIPPO
VAT 02702550993 · REA GE-505258
